STRATEGI PENGEMBANGAN UMKM PADA USAHA KERIPIK PISANG TEMBONG CIPOCOK JAYA KOTA SERANG

Abstract

MSME development strategy in the banana chip business Tembong Cipocok Jaya Serang City. The emergence of a new business actor named Wahyudin initially only had the spirit to make and process, so that the banana chips made only had one variant, namely savory or original, even though the uasahanya had been running for approximately two years. Sales results of banana chips so far have not shown a significant increase because in addition to making them still using manual tools, the flavor variants offered are less diverse. Packaging is also still traditional without logos or trademarks, the bookkeeping has not been separated between capital money, profits and personal money and marketing methods also have not used information technology, still by word of mouth. The purpose of this community service is to provide education and solutions to the community, especially Tembong banana chip business actors. This assistance is qualitative. Data sources are primary data i.e. data obtained through interviews, questionnaires and documentation. The results obtained from this activity MSME entrepreneurs banana chips understand about marketing strategies, take care of business licenses, create Instagram and Tokopedia social media accounts and use Microsoft Excel applications to make financial reports