DIGITAL MARKETING SEBAGAI UPAYA PENINGKATAN PENJUALAN PADA UMKM KERUPUK AMPLANG DESA SALIRA

Abstract

The current digital era has changed people's behavior, including behavior in economic activities. E-Commerce is an innovation in the digital world as a substitute for traditional markets whose buying and selling practices are carried out without face-to-face, but with onlie. In this case, Nyi Mas Samudera MSMEs with their products Amplang Crackers, still use an offline sales system. So that the marketing done has not been maximized and is only 'on demand'. The purpose of this service is to improve the ability of Amplang Cracker MSME players in marketing their products through E-Commerce, so as to expand markets and relationships, to strengthen branding. The method used is training and interviews with actors within one month, by providing materials in the form of soft skills about digital marketing. Meanwhile, the partner is MSME Nyi Mas Samudera in Salira Village, Serang – Banten, which is engaged in processed food products in the form of Amplang Crackers. The results of the dedication obtained are in the form of increasing the ability of Nyi Mas Samudera MSME actors in digital marketing, namely making sales through one of the accounts in well-known marketplaces. For this reason, Nyi Mas Samudera MSMEs can expand their markets and relationships, facilitate customers in making transactions, and increase the source of income for MSMEs themselves