STRATEGI UMKM DESA MEMASUKI INOVASI DISTRUPTIF PADA SOCIETY 5.0 DI DESA KETOS KECAMATAN KIBIN KABUPATEN SERANG

Abstract

Purple sweet potato chips are an MSME business in Ketos Village, Kec. Kibin Kab. Attack Prov. Banten which is managed traditionally by mothers who have expertise in making purple sweet potato chips after completing their duties as housewives. By providing several variants according to buyer requests, both small, medium and large variants which are still marketed traditionally (entrustment system) without any promotion either through digital or other media. The method that the author uses is to provide an understanding to the purple potato chip manager how to increase sales with digital media and using smartphones. Submission of the author is done orally and also the practice of using social media such as Facebook, Intagram, Youtube and others. The result of this counseling is the emergence of a deep understanding that today's marketing has been done digitally and this saves a lot of time by reaching buyers outside Ketos Village, Kec. kibin. UMKM purple sweet potato chips are generally very promising to support the family economy of each manager. What must be done is to arrange permits, repacking, and variants that attract buyers as well as technological support in the processing of raw materials to finished goods