Revitalisasi Kearifan Lokal: Sosialisasi Dan Promosi Bontot Sebagai Makanan Khas Kasemen Untuk Mencegah Kepunahan Budaya Kuliner

Abstract

Bontot, a traditional culinary typical of Kasemen, Serang City, faces the threat of extinction due to modernization and lack of preservation efforts. This community service activity aims to revitalize Bontot through socialization and promotion to prevent the extinction of local culinary culture. The implementation method uses a qualitative descriptive approach with data collection techniques in the form of observation, interviews, and literature studies. The stages of activities include problem identification, program planning, and implementation that focuses on the community and business actors. The results of the activity show that Bontot popularity has declined among the younger generation, while existing socialization and promotion efforts are still limited and unstructured. As a solution, we implemented a revitalization strategy that combines socialization through cultural education and digital promotion as well as culinary festivals. This activity emphasized that synergy between the community, the government, business actors, and the younger generation is very important. This revitalization not only preserves cultural heritage, but also has the potential to open up creative economic opportunities and strengthen Kasemen's cultural identity