INOVASI JAJANAN TRADISONAL “GETUK IBU LIHAH” DI KELURAHAN GUNUNG SUGIH KECAMATAN CIWANDAN KOTA CILEGON

Authors

  • Ina Khodijah Universitas Bina Bangsa
  • Sherlinda Sherlinda Universitas Bina Bangsa
  • Achmad Firdaus Universitas Bina Bangsa
  • Depi ripka Yuliani Universitas Bina Bangsa
  • Aam Abussalam Universitas Bina Bangsa
  • Nur Fajar Triagustian Supardiyanto Universitas Bina Bangsa

DOI:

https://doi.org/10.46306/seumpama.v2i2.70

Keywords:

Traditional snacks, flavor innovation, shape innovation and digital marketing

Abstract

The purpose of this service program is to develop getuk production management in Gunung Sugih Village and the use of digital marketing in marketing traditional snacks.
The targets that have been achieved are 1) partners become more confident in owning a getuk business, 2) partners have information on how to present and innovate products, 3) partners have a platform for online sales.
The methods used in this service are 1) preparation stage, 2) implementation stage and 3) monitoring, observation, evaluation and reporting of the results.
The results of this service are increasing the amount of production by adding new variants, how to present products with clean packaging and more attractive labeling and digital utilization, namely by creating a shopee account.

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References

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Published

2024-09-09

How to Cite

Khodijah, I. ., Sherlinda, S., Firdaus, A. ., Yuliani, D. ripka ., Abussalam, A. ., & Supardiyanto, N. F. T. . (2024). INOVASI JAJANAN TRADISONAL “GETUK IBU LIHAH” DI KELURAHAN GUNUNG SUGIH KECAMATAN CIWANDAN KOTA CILEGON. Prosiding Seminar Umum Pengabdian Kepada Masyarakat, 2(2), 441–449. https://doi.org/10.46306/seumpama.v2i2.70