PEMANFAATAN STATUS WHATSAPP SEBAGAI MEDIA PROMOSI UMKM OPAK SINGKONG (OPSI) DESA SUKAJADI

Ulfi  Jefri; Aditya  Rachman; Khaerul  Anwar; Sri  Sukmawati; Fatum  Murtafakiyah

doi:10.46306/seumpama.v1i2.35

Authors

Ulfi Jefri Universitas Bina Bangsa
Aditya Rachman Universitas Bina Bangsa
Khaerul Anwar Universitas Bina Bangsa
Sri Sukmawati Universitas Bina Bangsa
Fatum Murtafakiyah Universitas Bina Bangsa

DOI:

https://doi.org/10.46306/seumpama.v1i2.35

Keywords:

MSMEs Opak Cassava , Promotional Media, WhatsApp status, UMKM Opak Singkong (OpSi), Status WhatsApp

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in driving the local economy. MSMEs are the main source of income for many individuals in rural areas such as Sukajadi Village. In the era of globalization and advances in information technology, micro, small and medium enterprises (MSMEs). The purpose of this Community Service is to promote OpSi MSMEs by utilizing social media as a promotional tool has become a crucial strategy for MSMEs to develop their market share. One popular and widely used platform is WhatsApp. This service team aims to investigate the use of WhatsApp Status as a promotional medium for OpSi MSMEs in Sukajadi Village.

The methods of implementing Community Service activities are as follows: (1) Observation and interview (2) Training / Assistance (3) discussion and question and answer. The results of the implementation of Community Service show that the effective use of WhatsApp Status can increase customer awareness of OpSi MSME products (Opak Cassava). Product sales also experienced a significant increase after the use of WhatsApp Status as a promotional medium. Although challenges in terms of understanding technology and limited access still exist, OpSi MSMEs in Sukajadi Village find tangible benefits in utilizing this platform to expand their market reach

Downloads

Download data is not yet available.

References

Athiyya, N., & Fitriani, L. (2021). Penyuluhan Hipertensi Melalui Whatsapp Group Sebagai Upaya Pengendalian Hipertensi. Jurnal Pengabdian Masyarakat Berkemajuan, 4(2), 435–442.

Gunawan, A., Ummi, N., Ferdinant, P. F., & Irman, A. (2018). Pengembangan Proses Produksi Opak Singkong di Kabupaten Pandeglang melalui Implementasi Mesin Pencetak. Jurnal Pengabdian Pada Masyarakat, 3(2), 185–194. https://doi.org/10.30653/002.201832.67

Kotler, P. (2002). Marketing Management (10th ed., Vol. 10). A Pearson Education Company. www.pearsoncustom.com

Mawadati, A., Ustyannie, W., Sulistyaningsih, E., Hindarto Wibowo, A., Ayuhikmatin Sekarjati, K., Widuri Asih, E., Eli Gulo, T., & Sains Terapan, F. (2022). Strategi Pemasaran Produk Dengan Whatsapp Business Bagi UMKM. Jurnal Dharma Bakti-LPPM IST AKPRIND, 5(2), 203–2011.

Murdiani, T., Jefri Andika, A., & Ilham Widiyanto, W. (2022). Pemanfaatan WhatsApp Group Sebagai Media Promosi dalam Penjualan Online. EKOMBIS Sains Jurnal Ekonomi, Keuangan Dan Bisnis, 7(1), 69–76.

Pasaribu, R. (2020). Optimalization of Online Media As A Solution For MSME Marketing Promotion In Semarang Through COVID-19 Pandemic. Jurnal Komunikasi Dan Media, 01(01).

Putriana, I., & Aminah, S. (2013). Mutu Fisik, Kadar Serat dan Sifat Organoleptik Nata de Cassava Berdasarkan Lama Fermentasi. Jurnal Pangan Dan Gizi, 04(07).

Sidauruk, R. (2013). Peningkatan Peran Pemerintah Daerah Dalam Rangka Pengembangan Ekonomi Kreatif di Provinsi Jawa Barat. Jurnal Bina Praja, 5(3), 141–158.

Vian Nurul Huda, O., Suharto, A., Hermawan, H., Program Studi Manajemen, M., & Ekonomi Universitas Muhammadiyah Jember Jl Karimata, F. (2019). Pemanfaatan Media Facebook Dan Whatsapp Sebagai Promosi Untuk Meningkatkan Penjualan di UMKM GPS Sablon [Thesis]. Universitas Muhammadiyah Jember.

Zagoto, Y., Yuliyati, M. T., Pambudi, R., & Cikdan, M. (2022). Peran Pemasaran Melalui Media Sosial dalam Meningkatkan Pendapatan UMKM di Masa Pandemi. Jurnal Peradaban Masyarakat, 2(1). https://journal-stiehidayatullah.ac.id/index.php/peradaban

Zuraya, N. (2020, April 2). Kemenkominfo Harapkan UMKM Manfaatkan Pasar Digital. Republika.