PENDAMPINGAN UMKM MANDIRI KERIPIK REBUNG DALAM MENINGKATKAN EKONOMI KREATIF MASYARAKAT DESA KRAMAT LABAN KECAMATAN PADARINCANG KABUPATEN SERANG

Abstract

Residents of Kramat Laban Village, who are connected to the Micro, Small and Medium Enterprises (MSMEs) sector, demonstrate innovative capabilities in identifying market opportunities and enriching product offerings through innovation. The community service approach is directed to optimize the potential of Kramat bamboo shoots as a source of income, especially for mothers in Kramat Laban Village. This activity includes design aspects through product labels on packaging and the use of promotional media in the form of Instagram accounts. Socialization is also provided for education about food storage and packaging sterilization. The next step involved UNIBA's KKM 65 group giving demonstrations to village mothers on how to make bamboo shoots chips. In this process, the production of bamboo shoots chips produces products with attractive and high selling points. This achievement is supported by the cooperation of various parties and the knowledge of mothers in Kramat Laban Village regarding bamboo shoot processing, packaging processes, and sterilization techniques to maintain product durability in the long term. In addition to encouraging awareness of innovation in the creative economy, this activity also transformed Kramat SMEs into a leading producer of bamboo shoots chips in Kramat Laban Village. It is hoped that more potential MSMEs in this village can be found and developed thanks to this approach