PENYULUHAN UMKM DALAM UPAYA MENINGKATKAN EKONOMI DI DESA SUKAMAJU

Abstract

Micro, Small and Medium Enterprises have recently been in great demand by the community because they are considered easy to implement. However, the reality is that many still fail in running it. So counseling is needed so that prospective MSME actors have the right guidelines in carrying it out. In addition, MSME counseling is a crucial strategy in driving the village economy. This service analyzes the role of MSME extension in improving the village economy through an educational approach. This method also involves surveys by distributing questionnaires to participants before and after counseling. The results show that MSME counseling is effective in providing business knowledge, management, and problems that are often faced as well as myths that exist when running MSMEs. This can encourage innovation, product diversification, and quality improvement, which contributes to increased income and employment in the village. In addition, counseling helps increase entrepreneurial confidence and skills, stimulates collaboration between business actors, and strengthens local business networks. However, challenges related to access to information, financial support, and understanding of technology still need to be addressed. Therefore, the government, educational institutions, and community organizations need to synergize in providing quality counseling, training, and infrastructure that supports MSMEs in order to play a significant role in accelerating village economic growth